As a mentor for new Paris online business owners, I am mindful of how search engine dynamics affect home based business owners with online stores.
There are two schools of thought about negative reviews: To respond or not to respond.
In an article in the Direct Selling News, author Don Sorenson very effectively explains why responding to negative reviews may increase the harm to your online reputation. I believe the points that Mr. Sorenson makes regarding negative reviews are important for every Paris online seller.
I quote from Mr. Sorenson’s article:
‘When you see a negative review about your company the instinctive reaction is to post a response to set the record straight. I understand the human need to respond, but you have to consider Google’s point of view. Here’s why: Search engines rank various websites high for a few reasons, one of which is relevant content, especially when that content is updated on a regular basis.’
‘When you post a comment on a website, you are in effect giving it new content. And if you get into a back-and-forth discussion with someone on a review website about your company, Google thinks ‘Ah, there’s a lot about this company here, so we’ll rank this website high for searches on their company name.’
‘Now when someone does a search on your company, they are even more likely to see the negative review. You want to avoid that. In fact, you want the websites with negative comments to slip further down the Google rankings so they don’t appear on the first page or two of a search.’ Don Sorenson, “Protecting Your Company’s Online Reputation,” Direct Selling News, March 2011, http://www.directsellingnews.com/index.php/site/entries_archive_display/protecting_your_companys_online_reputation April 2, 2011
Of course, Paris home business owners should respond to complaints by actual customers with legitimate problems. However, consider carefully whether your customer service efforts should take place in an online public forum.
Other social media experts believe it helps a company in the long run to respond to negative reviews. Here is a link to an article that supports this view: http://mackcollier.com/study-responding-to-negative/
I hope this helps Paris online business owners understand the ramifications of responding to negative online reviews. For more information about owning your own home based business in Paris, contact me today. I have helped hundreds of Paris entrepreneurs live their dream of business ownership.
new âentrepreneurâ Pat Newstead
Paris, Ontario. CANADA N3L 3B2
Join Me Today!
I’m Adam Green, and I am creating a new team of serious leaders at Rain International, one of the fastest growing direct marketing companies in the world. We sell industry-leading seed-based nutrition products for an active lifestyle in Paris, Paris, Brantford , and Hamilton . I am seeking experienced network marketing leaders in the Paris area.
If you are an experienced network marketing leader, please call me today: 801.809.7766
The URL for my personal Paris Rain International web page in Paris, Ontario. CANADA N3L 3B2 is http://adampaulgreen.com.
Ask Me About Joining Rain International
- Click Here to visit my Official Rain Website
- Click Here to shop Rain Retail
- Click Here to become a Preferred Customer
- Click Here to Join My Rain Team Right Now
Join my Fast Growing Team at Rain International, where we are focused on revolutionary seed-based nutrition products for a sustainable, healthy, active lifestyle.
Call Me: Adam Green at 801.809.7766 for more Info.
Rain is the world leader in seed-based nutrition, a revolutionary new active lifestyle supplement that delivers unprecedented nutrition in concentrated amounts from seeds.
Seed nutrition is not only one of the most sustainable sources of food energy on the planet, it also supports a uniquely active lifestyle for athletes, active adults, and people constantly on the go. Click the phone icon below to call me right now…